À La Carte
Randoms, One-Offs & New Work
Espiritus Nova
The Campaign for Villanova University
I created the name/tagline for University’s fundraising campaign with a stated of goal of raising $1.25 Billion. They sought a name that would excite alumni full of school spirit and honor their Augustian tradition. I don’t speak Latin, but I’ve done enough NYT Crosswords and seen The Godfather enough times to make it work.
The Campaign for Villanova University
I created the name/tagline for University’s fundraising campaign with a stated of goal of raising $1.25 Billion. They sought a name that would excite alumni full of school spirit and honor their Augustian tradition. I don’t speak Latin, but I’ve done enough NYT Crosswords and seen The Godfather enough times to make it work.
.
![]()
![]()
![]()
![]()
![]()
![]()
“The Collective Works
of Many Minds”
Swarthmore College Viewbook
Swarthmore’s viewbook is their most widely
distributed and read recruitment tool. I was one of the creatives tasked with delivering concepts and copy that explained everything from their mascot to financial aid options in a variety of styles and genres.
Orangetheory Fitness
Website Copy
Did you know you can reimbursed for your Orangtheory membership by using your HSA or
FSA funds? I didn’t. But that was before I wrote
a whole website about it.
Website Copy
Did you know you can reimbursed for your Orangtheory membership by using your HSA or
FSA funds? I didn’t. But that was before I wrote
a whole website about it.
