Bubly
Sparkling
Water
Digital Video
The assignment was to create 6-second YouTube bumpers to play before some of the platform's most popular content. We wrote hyper-specific copy that targeted celebrity news, The Bachelor, The Kardashians, Project Runway, awards shows, red carpet events, Drake, Beyoncé, Rihana, GaGa, Cardi B, Binging With Babish, Hot Ones, X-Games and trivia games.Hundreds of lines became 70(!) unique videos, each capturing Bubly's light and playful voice and relevant to the content about to be consumed. Though, sadly for me, none geared to guys who like 90’s Michael Jordan highlight packages.
