Double Stuf
Oreo
Film
WTF is the DSRL? The Double Stuf Racing League was a long-running Oreo campaign - complete with enough characters, storylines and subplots to fill a Russian novel. Plus it had a sweet heavy metal theme song.The DSRL ran for five years and pitted the Manning Brothers, the Williams Sisters, Shaq, Apolo Ohno and John McEnroe against each other in a deathmatch for cookie glory.
Each installment nimbly performed marketing double duty, extending a serialized story over long periods of time while introdcing new Oreo products. The league took on a life of its own as a 360° campaign, with a strong online, PR and in-store presence
It remains America’s favorite cookie-based sports league to this day.