Lawrence University

Viewbook

Working with the fine folks at Truth & Consequences, I conceptualized and wrote the Viewbook for Lawrence, a private liberal arts college in Appleton, Wisconsin. As the university’s most widely seen publication of the year, this piece communicates what makes a Lawrence education truly special in a way that resonates with both prospective students and their parents.

In working with university stakeholders, we discovered the insight that Lawrence students and faculty possess an extraordinary breadth of skills and interests, which reveal themselves in unexpected, inspiring ways. The results are more than unique; they’re Lawrentian.